Pearl Street Lofts
Luxury 1 & 2 bedroom loft apartments in historic downtown La Crosse, WI


Four luxury loft apartments are current in planning in the Peter Newburg Building in downtown La Crosse WI. Located on historic Pearl Street, current plans are for four units, three 2-bedroom units and one 1-bedroom unit, with the following amenities:

  • Modern elevator access in Commons area
  • Fanastic art deco half circle grand staircase in Commons area with 1930s giant glass block curved window
  • Private Entry from front or rear of building (Pearl Street or Private Alley)
  • 10-18ft ceilings (varies per unit and per area)
  • Exposed brick walls, freshly cleaned of original plaster coat
  • Hardwood and tile floors
  • Granite countertops and stainless steel appliances
  • Washer and dryer in each unit
  • Individual HVAC in each unit

Build-outs can be customized for prospective buyers. For the right buyer, units could be combined to create double-sized units.


Why live on Pearl Street in downtown La Crosse?

Historic Pearl Street is located in the heart of LaCrosse’s National Register Commerical Historic District. Only two blocks long, it runs east to west between the La Crosse Center on 2nd Street and 4th Street. It is more of a walking promenade than a street.

Nineteen brick commercial buildings that were constructed in the late 1800s survive on this single street.  Beautiful brick and mortar facades line the street on both sides.  Street lights designed to look like period gas lights also line the streets on both sides and light up the brick sidewalks by night. In the beautiful downtown area, 96 buildings are designated as contributing to one of the largest National Register Historic Districts in the country. Over 65 block faces of streetscaping and way finding have been implemented.

Just out your front door at The Lofts on Pearl are dozens and dozens of dining opportunities, from simple sandwiches and pizza-by-the-slice to gourmet food at La Crosse's finest restaurants. Within walking distance are fantastic restaurant experiences like The Freighthouse, Piggy’s, The Waterfront and Digger's Sting. More casual, but yet still great food, can be had within a block or two at Buzzard Billy’s, Fayze’s, Kate’s on Main, Pizza Amore, Los Tres Amigos, Pickerman's Soups and Sandwiches, Big Al's Pizza, Sushi Pirate, Hunan, Root Note and more.

Also just out your door is a plethora of entertainment opportunities. From movies to concerts, symphonies to monster truck shows - all within a couple blocks.

The Rivoli Theatre shows second run films almost the instant they leave the first run theaters at a great ticket price and they serve food and adult beverages.

The Pump House Regional Center For The Arts provides a wide range of visual and performing arts, with everything from intimate concerts and plays in the 140-seat Dayton Theater to artwork showings in the other rooms of this incredible late 1800’s historic building that once housed the original pumping station for the city of La Crosse.

Just yards from the Pump House parking lot is the Weber Center for the Performing Arts, a brand new 30,000 square foot building that features a 100 seat Black Box Theater and a 450 seat Main Theater. A joint project between The La Crosse Community Theater and Viterbo College, it features all genres of stage presentations.

Many of the local downtown restaurants feature live performances from musicians. Once the home to Liberace', The Cavalier Theater showcases musicals, comedy shows and more. A classic theater, The Hollywood, is currently beginning renovation into a huge-screen movie house.

On weekends, from your home base on Pearl Street you are usually within walking distance of a blues band, a folk band, a jam band, a rock band, a solo acoustic artist, or several other styles of music.

The La Crosse Center, a block and a half away, is the city's civic and convention center, featuring a wide variety of concerts, comedians, theatrical presentations, circuses, rodeos, weddings and other public events.

There are no less than five great hair salons within two blocks of The Lofts on Pearl.

Within a block of The Lofts, a store specializing in micro-brewed beers offers adult libations.

There are three coffee shops within a block of The Lofts, including one right across the street, one just around the corner, and another just down the block!

For unsurpassed food shopping, The People's Food Co-Op is only two blocks away, down the block and across a block sized city park. "The Co-Op" carries everything you could ever want to eat healthy or indulge, and they also have an upstairs restaurant that is divine.

Speaking of that, a park one block away from The Lofts is a Farmer's Market every Friday that attracts several dozen food and crafts vendors.

Within three blocks is Riverside Park, a large beautiful park alongside the Mississippi River. This is a popular park for frisbee, sunbathing, lunch, and casual strolls. Great views of the two side-by-side bridges spanning the Mississippi can be seen from Riverside Park.

So you have friends or relatives visiting, but you don’t want to house them? There is a Holiday Inn Express on Pearl Street, a Radisson only 2 blocks away, a fantastic new boutique hotel The Charmant only 4 blocks away, brand new Hampton Inn and Suites 5 blocks away, Courtyard by Marriot 6 blocks away, and 2 new hotels (Fairfield Inn and Hilton Home2Suites) currently under construction only 2 blocks away.

Should you desire to leave the downtown area, the hub for city buses, the Transit Center, is one block away.

Historic Pearl Street, at the center of the city's downtown business and entertainment district, is truly the heart of La Crosse and an easy walk to everything.

Quick Facts

  • Unit 1: 1,726 sq ft
  • Unit 2: 1,016 sq ft
  • Unit 3: 1,270 sq ft
  • Unit 4: 1,481 sq ft
  • Modern elevator access
  • 12-18 foot ceilings
  • Brick walls
  • Hardwood and tile floors


Location Map